Most marketing professionals consider email marketing to be the most effective marketing strategies. You can use it to get new customers, keep in contact with existing ones and cross-sell and up-sell your products and services.
Here are 5 of the most frequently asked questions about email marketing so that you can benefit from this effective marketing strategy.
First of all you need to use specific email marketing software, known as an autoresponder. This software is developed to automatically reply to prospects with a series of pre-written messages when they sign up to your database. You have to automate as much as you can because as your email database grows (generally known as your list) it will become impossible for you to manage it manually.